Challenging education with online courses
Client
Created
Role
Designer
Key contributions
Expanded brand guidelines to include motion design.
Led development of marketing, product, and social assets.
Created tutorial videos for students and offered mentorship.
Problem
Graduates lacked the industry-ready portfolios needed to land creative roles, often stuck with overly conceptual work. Created aimed to solve this by offering practical, real-world briefs, mentorship, and industry feedback. The company had just been rebranded but needed a designer to bring the guidelines to life across marketing and product assets.
Process
As the only in-house designer, I developed and expanded the brand’s visual identity, adding key elements like motion guidelines. I produced everything from course materials to marketing campaigns, always ensuring the visuals resonated with an audience of aspiring creatives. My work embraced the brand’s ethos, celebrating the iterative, messy, and experimental side of creativity.
Results
The brand became a cohesive, recognisable identity that inspired trust and engagement. My work supported Created in delivering on its promise to help graduates leave with stronger portfolios and greater confidence. From learning content to social assets, every touchpoint reflected a brand that understood and supported its audience’s journey into the creative world.
Event merch
Video content titles
Organic social media
Brand stickers
Icons used in the product
Motion design for organic social
Course structure infographic
Animated mark-making to promote our new motion design course on YouTube.
Further projects
Launching an AI feature for language learners – Busuu
Refreshing a fintech brand for a new era – TotallyMoney
365 days of design – Personal work
Bringing brands to life through logo design – Various clients